I’m a UX/UI designer with a background in hard goods design, visual craft and leadership.
Years of designing products, developing concepts and leading teams have taught me how to take complex problems, find what matters and turn ideas into something clear, useful and considered.
Today, I bring that experience into digital products, combining structured thinking, visual craft and a real understanding of people, collaboration and decision-making to create experiences that feel intuitive and easy to use.
What I bring
Leading teams and designing products at scale at H&M Home taught me that great design goes beyond how things look. It takes clear thinking, an understanding of what people need and alignment in the team to bring an idea to life. I enjoy the detective work of UX: figuring out where something breaks down, understanding why, and finding a better way forward.
How I work
I work best when ideas are shared openly and challenged constructively. I like looking at problems from different angles and pushing a good idea until it becomes a better one. I believe good design often comes down to asking one more question, looking a little closer and being willing to rethink something that almost works.
A selection of projects I’m proud to have worked on, from early ideas to real shipped experiences, created in collaboration with designers, PMs and developers, with a focus on solving real problems for real users.
Ahotu Mega Menu
Navigation · SEO
Ahotu × Garmin
Rewards · Claim flow
Ahotu Premium Membership
Membership · Product
Adidas × Ahotu
Partnership · Campaign
PROJECT ONGOING AT THE MOMENT
Plant shopping
Retail UX · Delivery UX
These are experiments in turning ideas into working products. Each one started with a Crazy 8s sketch, then became something I could actually use. I use AI to move quickly from idea to prototype, but the goal is always the same: make something simple, useful and genuinely worth using.
Eight ideas in eight minutes. The app keeps the timer running and the themes changing so you can stay focused on sketching, instead of managing the exercise.
GOOGLE STITCH · CLAUDE · LOVABLE
Try the app →
Built to make deciding dinner the easiest part of the day. Families, cravings, allergies, diets and wildly different opinions. Tell it what you have, what you’re in the mood for and what’s off the table. No more wandering the store wondering what to cook.
GOOGLE STITCH · LOVABLE
Try the app →
A reader’s companion that suggests your next great read based on one book you loved. It looks at its themes, tone, pacing, writing style and what you enjoy to create recommendations that feel personal, like a friend who really knows your taste.
CHAT GPT · LOVABLE · CLAUDE
Try the app →AI research @ Berghs 2026
A research project with four other UX designers. Access to AI tools was never the problem. What people struggled with was knowing when to trust AI, when to question it, and when not to use it at all.
5%
Are truly AI fluent
Even though 40% of employees use AI at work.
2
Gaps in the way
An emotional gap of fear and shame, and a cognitive gap where skills aren't judgment.
8
Phases mapped
Where AI can help in a UX workflow, and where human judgment is still needed.
Desk research · Interviews · Affinity mapping · Workflow mapping
Before screens, I designed physical products. These are 28 of my favourite pieces, shaped with close attention to details, material knowledge and production feasibility.
Hard goods design — form, material and production detailing from first sketch to finished product.
See more objects →