PROJECTS

3D PRINTING STUDIO

The purpose of the 3D printing studio is to be a tool for designers witch gives more control in the product development and can reduce time and sampling efficiently. The 3D Studio allows Designers to create and test new ideas products, construct low cost prototypes and at a short amount of time. One of the main advantages of 3D printing is speed at which products can be produced compared to traditional methods. Complex designs can be uploaded from a CAD model and printed in a few hours. The advantage of this is the rapid verification and development of design ideas. Products can be printed in scale 1:1, which gives a good support to the drawn design. You can also print several options, to be able to determine which is the best option.

The studio has two 3D printers and post work features. The plastic printer is a high precision printer with true-to-CAD and the plaster printer is a efficient and simple full-color 3D printer, it is fast, uses eco-friendly, non-hazardous materials. Ideal for prototyping design and developments.

RENDERING CGI

Achieving a good rendering in 3D tools means creating a visual representation of your model that is realistic and appealing. A well built model with the right material allocation and light setting. Assign realistic materials to the objects in your model, such as wood, metal, glass, etc. Adjust the properties of the materials such as color, glossiness, reflection and transparency to achieve the desired appearance.

Adjust the light settings to create the desired lighting effect. Use different light sources to simulate different lighting conditions such as daylight, evening lighting etc. Add a background and create a scene around your model to enhance the presentation. This may include adding flooring, furniture or other objects that enhance the context.

After the rendering is complete, you can further enhance the image by adjusting contrast, color balance and adding effects or textures in Photoshop.

AB TESTING CGI

Test and evaluate 3D as a potential workflow to replace traditional photography and retouch. To find a more time saving process and skip management of physical samples. The case study included 30 3D models and 30 real products.

Test included 358 respondents.

  1. Do the 3D images make the product look ”worse” than in the real pictures?

  2. Can users tell the difference between 3D image and real picture?

  3. Do users have a negative perception of the 3D images?

  1. 3D images can sometimes be preferred over image taken by a camera (when the 2 are shown side by side, without indicating what the difference is).

  2. Users can´t always guess if an image is 3D or not (when shown a single image and told that it might be a 3D image)

  3. The quality of 3D images tends to be perceived as lower (when asked to guess if an image is 3D or not and to rate it)