BUILD
HOTEL BOOKING APP
HOTEL CALM
Goal
(A) The hotel - the customer
(B) Research
(C) Affinity diagram
(D) Customer journey
01
Goal of the project is to create a intuitive app that brings the feeling of the hotel to the app. It will allow for a easy and smooth experience to book a room and show the hotels offers to the customer in a clear way.
Balancing an expected aesthetic appeal with a functionality is crucial and incorporating personalized features like room preferences or local recommendations. Creating an app that takes the customer quick and easy through the different stages of the booking. To creating a confirmation feature that updates the customer with a instant affirmation for a effective and smooth booking.
No
About
(A)
The hotel attracts a diverse clientele, often appealing to a trendy and design-conscious demographic. Guests range from business travelers seeking a stylish and modern atmosphere to young professionals and creatives drawn to the hotel´s vibrant ambiance. The hotel calm typically cates to those who appreciate a unique blend of contemporary design, comfort and a lively social environment.
Expectations & challenges
Conducting usability tests and competitor benchmarking shows booking of hotel rooms is often determined by present dates and destination, therefor most booking apps apply a direct approach to check availability, which is good. The calendar function differs from site to site and make a big difference to the felling of ease to use. With a predetermined date and destination, pictures are of course common to set the mood and direction of the app. Most hotel booking apps has a generic expression with a lack of appealing and inviting images that makes the visual presentation, not so interesting. Giving the customer the objective information clearly is important, compared to the competitive apps there is room with simple means to stand out and get the customer more interested and to feel more invited.
No
The theme
(B)
Research
About
Organized feedback and ideas into categories like filter, calendar, info, ratings, pictures and bookings. It helps identify common themes, prioritize improvements and enhance overall app functionality and user satisfaction. Summarizing the results of the exercise: Show price and info in a clear way, very important how the pictures of the hotel look, map to find the hotel and understand where in the city the hotel is located, show addons in a drop down menu.
No
The theme
(C)
Affinity diagram
About
The diagram illustrates the user’s experience from initial step to booking of hotel room. It highlights touchpoints like searching, filters, pictures, choosing room and booking. Goal is to identify pain points and opportunities for improvements in the user’s interaction with the app. Result is showing the need of smooth interactions and importance of good images to set the user in the right mood. Booking should also be very smooth with no struggle.
No
The theme
(D)
Customer journey
About
(A) Flow diagram
(B) Wirefrmes
(C) App prototype
02
A flow diagram outlines the step by step process a user follows, starting from app launch to completing a reservation, Including stages such as searching for a hotel, selecting dates, choosing a room, entering payment details and receiving confirmation. The diagram helps visualize the user journey and ensures a seamless and intuitive experience for the user.
No
The theme
About
(A)
Flow diagram
Second stage is the room filter, here is also adds built in with same one tap solution as rest of app for a smooth flow.
The first page shows the venue, date and guests as they are the obvious ones to start with. The second important thing is an easy-to-read and useful calendar. All the steps is done by one tap.
Third stage is entering payment details, smart fill out of all ready known information is important.
Final stage is the confirmation with booking information.
The blueprint of the app with visual representations of key screens and functionalities. Outlining the app structure, showcasing elements such as home screen, search interface, room selection, booking form and confirmation screen. Wireframes with focus on user friendly interactions. With many iterations and careful selection of features and designing where everything goes with the right order and placement.
No
The theme
(B)
Wireframes
About
