CASE STUDY
FLOWER SHOPPING APP
Plant shopping app allows customers to discover the best plants for both their gardens and indoor spaces, while providing expert tips on planting and care. Customers can easily order plants for home delivery, and clearly see which plants are available for pick-up and which can be shipped directly to their door.
As avid plant enthusiasts with our own gardens, we understand the joy of adding new plants to our collections. However, with our busy schedules, we often prefer the convenience of ordering plants online. Unfortunately, our experiences with many plant shop websites have been frustrating and time-consuming. This project was born out of our shared desire to improve the user experience for fellow plant lovers. By evaluating and redesigning the website, we aimed to create a more intuitive and efficient platform for purchasing plants, making it easier for customers to find what they need and complete their orders without unnecessary hassle.
Problems:
Unclear information when seedlings are not available for purchase or not possible to ship to the customer.
Unclear and inefficient interface, the amount of information feels overwhelming when it is not relevant.
It is difficult to understand when and why participation in the process takes so long
The chat is difficult to use and loads information slowly, creating frustration.
Solutions:
Make the product charts more intuitive so that the user can easily see when and how participation is possible.
Create a more logical navigation structure that simplifies the user experience.
Personalized and enhanced chat feature: Make chat more personal and responsive.
Research: We have based our work on both qualitative and quantitative research. The qualitative research includes our user tests, while the quantitative research includes, among other things, the interviews we conducted. In this case, we interviewed 10 people.
During the usability test, it was found that the biggest challenge the user faced was identifying which plants were available for home delivery. They missed a simple way to add items to the shopping cart. They also preferred a cleaner landing page with a deeper structure.
Made as a clear process to help users select and order garden-related products, with a focus on easy navigation and inspiring content. The feed is designed to be user-friendly and inspiring, making it easy for users to discover, order, and start growing their plants. complete their orders without unnecessary hassle.
Product selection and customization:
The user adds products to the shopping cart with a simple click and can immediately see availability.
Throughout the flow, the user is guided via clear icons or a chat function.
Chat function:
Can be used to get quick answers to questions or get help with orders.
Checkout and delivery:
The user proceeds to the checkout to select the payment method and delivery options.
Information about the delivery date and any shipping costs is clearly displayed.
Post-purchase experience:
After ordering, an order confirmation is sent via email
For many people, the colour green means nature and brings to mind lush grass, trees, and forests. Green is often described as refreshing and tranquil. The colour green can positively affect thinking, relationships, and physical health. Green is also thought to relieve stress and help heal.
The user starts on the app’s home page or inspiration section.
This presents popular products, news (such as seasonal seeds), and gardening tips.
The user can scroll, browse categories, or read guides, such as how to grow dahlias or herbs.
The user adds products to the shopping cart with a simple click and can immediately see availability.
Filtering options: Filter by criteria such as colour, plant height, flowering time, or organic options.
Each product is displayed with details such as:
Description (type, season, and care instructions).
Delivery times and stock availability.
Filtering options: Filter by criteria such as color, plant height, flowering time, or organic options.
The user proceeds to the checkout to select the payment method and delivery options.
Information about the delivery date and any shipping costs is clearly displayed.
Post-purchase experience with confirmation and follow-up after ordering, an order confirmation is sent via email.
Throughout the flow, the user is guided via clear icons or a chat function.
Chat function can be used to get quick answers to questions or get help with orders.